There's a shift in the air. Brands no longer hide behind empty promises. Purpose is becoming the profit engine. I don't watch this change from the sidelines. I'm in it, human by human, brand by brand, creating organisations as forces for good. Culture is my battlefield, strategy my weapon, branding my art form.
As a father of three in Amsterdam, I live by the conviction that longevity isn't just about living long - it's about living well: happy, healthy, inspired. Decades of daily sport (cycling, running, weights, skiing) taught me that clarity, discipline, and energy are the ultimate creative edge.
My journey stretched from military training to the soul of global corporations. Expat stints in France, Indonesia and Italy taught me the corporate playbook, but teaming up with Kim Cramer lit the fire: proving that when people are the brand, everything changes better. Two decades on, that mission still burns.
Today, that belief lives in three ventures:
BR-ND People - A creative change agency helping teams build brand cultures where people thrive. Proudly B Corp.
The 23plusone Collective - A science-based, playful method unlocking happiness and attraction through the universal language of emotive values. It's contagious.
Let's Play Equal - Serious gaming that transforms difficult conversations about inclusion into action that sticks.
If you feel that same pull to build something that truly matters, let's talk. The future isn't waiting. Neither should we.
I try to contribute to the health and happiness of people. Happy, engaged people are the basis of positive culture and attractive brands. I believe such brands can help solve the challenges of our world.
