Human values visualized
to act on what matters most.
Scientific approach to
happiness and appeal.
23plusone is a scientific method to create meaningful connections and stimulate positive action. It drives behaviour, both in business and private life based on positive motivations.
HAPPY
Achievement
Capable
Winning
Recognition
Status
Possession
Dominance
Idealism
Caring
Connected
Loyal
Safety
Relaxed
Play
Creative
Freedom
Curiosity
Fit
Health
Aesthetics
Sexuality
Human values visualized
Scientifically validated
Designed for humans
Skills & Drills
Discover how to master the 23plusone method and apply it to create meaningful change. From interactive workshops and explainer videos to in-depth trainings like the Seasonal School, Skills & Drills offers everything you need to grow your expertise.
Learn, practice, and lead with tools designed to make a difference.
Become a Licensed Friend and join the community.
Understand what drives us all. Learn the emotive language to build relationships based on common understanding and apply it in practice. 23plusone is a tool that originated in academic research on branding but goes far beyond. More meaningful connections, happier people and more attractive concepts.