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Human values visualized
to act on what matters most.

Scientific approach to
happiness and appeal.

23plusone is a scientific method to create meaningful connections and stimulate positive action. It drives behaviour, both in business and private life based on positive motivations.

HAPPY

🏆

Achievement

🚀

Capable

🎯

Winning

👏

Recognition

💼

Status

💰

Possession

👑

Dominance

🌱

Idealism

❤️

Caring

🤝

Connected

🛡️

Loyal

🏠

Safety

🌊

Relaxed

🎉

Play

🎨

Creative

🕊️

Freedom

🔍

Curiosity

💪

Fit

🍎

Health

🎭

Aesthetics

💋

Sexuality

the 23plusone box

Human values visualized
Scientifically validated
Designed for humans

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Brandheart

Skills & Drills

Discover how to master the 23plusone method and apply it to create meaningful change. From interactive workshops and explainer videos to in-depth trainings like the Seasonal School, Skills & Drills offers everything you need to grow your expertise.

Learn, practice, and lead with tools designed to make a difference.

Discover Skills & Drills +

23plusone Friends

Become a Licensed Friend and join the community.

Understand what drives us all. Learn the emotive language to build relationships based on common understanding and apply it in practice. 23plusone is a tool that originated in academic research on branding but goes far beyond. More meaningful connections, happier people and more attractive concepts.