Human values visualized
to act on what matters most.
For individuals, teams and organisations that want to discover what matters and take action for a positive future.
Scientific approach
to happiness and appeal.
23plusone is a scientific method to create meaningful connections and stimulate positive action. It drives behaviour, both in business and private life based on positive motivations.
Skills & Drills
A place for those looking for the knowledge, tools and ingredients to expand and accelerate their impact.
Learn from experienced 23plusone practitioners and access information through workshops, whitepapers, explainer videos and more.
Become a Licensed Friend and join the community.
Understand what drives us all. Learn the emotive language to build relationships based on common understanding and apply it in practice. 23plusone is a tool that originated in academic research on branding but goes far beyond. More meaningful connections, happier people and more attractive concepts.