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Words mean nothing if they don't have a purpose

Abigail Lo,
Suppagood PR

I am an Emotive Transformer based in Kuala Lumpur, Malaysia. I am a Chief Operating Officer at Suppagood PR where we help brands build authentic relationships.

My strength lies in seeing the uniqueness of each business and understanding where it wants to go, so when I write, I match the words to the business. Everything is personalised to the needs of the business. Ultimately, I want the words to:

Sound like you. You the brand with intentions and meaning, or you the author with values and opinions. A strong voice, one that cares.

Have meaning and purpose. To form a relationship and gain trust, to tell a story, to build authority & presence and to share an experience.

Be easy for the reader to understand. They should get who you are and your message first time around.

Superpowers

Brand development
Communications
Public Relations
Digital
Copywriting

Abigail worked with

Uber
Socar
Discovery Channel
Ecco
Cartier
Spoon Health
Konica Minolta
Kester Black
The Hive
K11 Musea
Glenn Fiddich
Wing Wing
UPGen

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