Laura van Rooijen, Community Manager at 23plusone, seeking balance between strength and technique.

“Seeking the perfect balance between strength and technique.”

Laura van Rooijen,
Community Manager 23plusone

  • I chose Discovery because learning, growing, and exploring new ideas are essential for keeping me focused and engaged. I have a natural tendency to hyperfocus on projects that captivate me, but I also need to be surrounded by the right, inspiring people to stay motivated and energized—hence my choice of the second card, Connected - together. Having a supportive network fuels my creativity and keeps me grounded.

    Daily workouts are a huge part of my life; they provide structure, discipline, and energy, which is why the third card, Fit - sportive, is non-negotiable for me. Fitness is not only about physical health but also mental clarity and resilience.

    Lastly, I love being creative and developing new ideas, but I want to do so freely, with full control over my creative process.

  • My favorite projects are those where I can fully unleash my creativity. I worked on a project that involved gamification within augmented reality (AR)—a challenging and inspiring experience that sparked my passion for innovation. I also really enjoy creating and editing social media content, where I can combine visual storytelling with impactful messaging.

    In addition, I work with Adobe Illustrator daily, allowing me to explore my creativity through unique designs. I’m also skilled in PowerPoint, where I don’t just create presentations but develop visually engaging and interactive visuals that bring stories to life. This variety of projects constantly enables me to discover new ways to blend creativity and technology.

About me

I’m driven by the power of storytelling, whether it’s through a compelling presentation or a well-crafted visual. I believe that great design is more than just aesthetics — it’s about conveying a message that resonates and inspires. My expertise lies in creating clear, impactful visuals using tools like PowerPoint and Illustrator, helping ideas come to life in a way that engages audiences.

Outside of design, I teach kickboxing, a sport that embodies technique, discipline, and a bit of chaos — just like the creative process. I love how it blends precision with intensity, and I bring that same balance to my work, focusing on clear structure while allowing room for creativity to flow.

Superpowers:

Visual story telling
PowerPoint designing
Creative design with Illustrator
Communication & engagement
Adaptable creativity
Emotional branding
Personal growth
Team engagement
Kickboxing technique & coaching
Musical creativity, piano & vocal

Connect with Laura: