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Inspired by positive action, I dedicate my skills and expertise to transforming businesses and brands into forces for good.

Ruben Collin,
The Brand Station

I am an Emotive Transformer based in Johannesburg, South Africa. Together with Kim August, at Brand Station, I dedicate my skills and expertise to transform businesses and brands into forces for good.

Working with purpose-driven fellow humans and organisations keeps me woke and fuels my passion to make things better, and make better things.

I’m a people person. I love to imagine and feel my heart tick. I consider my ability to inspire people and to be inspired by others, as the greatest gift.

The prospective of a happier and healthier world, shaped by meaningful concepts, is what keeps me going. As a (social) entrepreneur, campaign strategist and brand activist, I excel at connecting dots. The dots that make hearts tick faster and that allows people and brands to get the best out of themselves


Brand development
Culture development
Marketing
Storytelling
Training & Workshops

The Brand Station

We craft brands that truly matter to people. We assist brands to pursue purpose beyond profit and create emotive brand appeal by matching brands’ business rationale with people’s personal relevance and emotional importance.

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Ruben Collin

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0027 78 57 54 527